Sunday, November 8, 2009

Analysis paper

I did some deep research into gender roles in advertising. I was shocked to find out that most models today are more than 15% under-weight. I understand the health effects of being overweight but being that much underweight is not healthy either. Some of the research I found also showed how the "super-model" image effects young girls and causes them to have low self esteem and that can eventually lead to eating disorders. It is nice to see some companies stepping up and recognizing that all women are not built the same and beauty is not necessarily weighing 100lbs.

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